The Benefits of Non-Profit Branding

To the uninitiated, branding is synonymous to the image of a logo. Yet, branding is much more than a logo. What then, is branding? “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015). One can clearly tell from this definition that branding is much more than a logo, a website or a brochure.

In times past, non-profits adopted the concept of branding mainly for fundraising purposes. Today, branding has evolved beyond fundraising purposes and offers the following benefits:

1). Builds Trust

An effective branding strategy that communicates the impact of a non-profits work engenders trust. By sharing its’ activities and progress, people become aware of the role the non-profit plays in its’ community. With the trust earned, a non-profit can easily garner support for its’ causes.

2). Advocacy / Expanded Support Base

Once people become aware of a non-profits’ work, it becomes easier for them to connect with its’ brand. Consequently, they not only become loyal adherents of the non-profit but they also become its’ advocates. This can serve the non-profit in many ways. For instance, success stories shared on a non-profit’s social media page can be re-posted by loyal adherents and shared with their friends. Such activities have the power of expanding a non-profit’s support base since a wider audience is reached through the act of sharing.

3). Increased Funding Opportunities

A strong brand improves the rate of success of a non-profits’ funding endeavors. By creating a positive brand image, it becomes easier to engage favorably with funders and stakeholders alike.

4). Facilitates Partnership Formation

A strong brand makes it easier for a non-profit to forge meaningful partnerships. The ability to collaborate with other organizations enhances a non-profits ability to implement projects that have a wider reach/scope. This in turn creates a favorable perception for the non-profit and influences its’ fund-raising potential.

5). Reflects a Non-Profit’s Identity

According to Nathalie Kylander & Christopher Stone (Spring 2012 Blogpost), a ” brand embodies the identity of the organization, encapsulating its mission, values, and distinctive activities”. In essence, a thoughtfully planned and executed brand image will convey the ideals of a non-profit to its’ constituents and the general public in an effective manner. It will aid in reflecting the unique value proposition of a non-profit while differentiating it from other entities.

Thus, its’ constituents and the general public will be in a position to familiarize themselves with the vision of the non-profit while keeping track of its’ achievements. As a result, the process of nurturing relationships with supporters(such as volunteers) and sympathizers to its’ cause while entrenching its’ position will be greatly improved.

It is essential for a non-profit to develop a compelling and consistent brand since it engenders trust among its’ audience, expands its’ support base, increases its’ funding opportunities, facilitates its’ ability to forge partnerships and reflects its identity.

References:

Kotler & Keller: Marketing Management (2015), American Marketing Association (AMA)

Nathalie Kylander & Christopher Stone (Spring 2012). The Role of Brand in the Non – Profit Sector[Blogpost]. Retrieved from https://ssir.org/articles/entry/the_role_of_brand_in_the_nonprofit_sector#bio-footer

Affiliate Programs To Sign Up With

Make money online with affiliate programs can be tough but it can be the most rewarding choice you have ever made. Choosing an affiliate program to start with is the most important part of your online business.

There are so many affiliate programs to choose from. It can be difficult to know which one to sign up with. I personally recommend Clickbank for a comprehensive list of top ranking and highest paying affiliate programs. You will receive a check from Clickbank for your contracts earned twice a month.

If you prefer to receive payments via PayPal, then go to PayDotCom. It is a huge affiliate center with marketplace of products you can promote.

When considering which affiliate programs are best for you, I recommend that you choose one that is specifically related to your site's content and target audience. You can also promote a variety of online digital products as an affiliate. I personally recommend that you choose an affiliate program or products that you are familiar with. This way, it is better for you to recommend these to other. Imagine you are selling something that you know nothing about, you are not going to convince someone to buy it from you.

Personally, I mostly use Clickbank and PayDotCom but I suggest you look around because most companies offered free affiliate programs. Some only allowed affiliates to sell their products after they have purchased it. Whichever websites you are viewing, just scroll down to the bottom and look for affiliate link. Some business owner does not like to display the link in the homepage for everyone to see, so sometimes the affiliate link could have been found in the "about us" page.

The Life, Times and Clothes of Vivienne Westwood

Vivienne Westwood is today famous around the world as one of the most cutting edge and out there designers of our time and is credited with bringing many subcultures in the world into the mainstream and integrating the design elements from all these subcultures into her fashion collections much to the acclaim of fashion critics and the general public as well.

She is most often credited and quite rightly so with being the person or the fashion designer who has almost single handedly bought the punk and new wave subcultures and their unique design elements and styles into the world of main stream fashion.

Vivienne Westwood has now been putting fashion collections on the ramps of fashion weeks for nearly thirty years as this year will be the thirteenth anniversary of the first time that she showed a fashion collection to the world. In 1981 she showed her first collection in a catwalk show and the theme that she chose for the collection was pirates. In the following years which include the rest of the nineteen eighties and the beginning of the consequent decade, she released fashion collections one after another to ever increasing applause and appreciation from the fashion world and she calls those years the pagan years.

During this period Vivienne Westwood took her inspiration from everything from punks to ragamuffins and even what she calls in a phrase that she covered herself, Tatler girls. She has received a lot of recognition for her services to the world of British fashion in particular and the fashion world in general as well. Not only has Westwood won the designer of the year award many times, she has also received some of the highest honors awarded by the country of England and has been awarded an Order of the British Empire for her services to fashion as far back as nineteen ninety two. A few years later in recognition of her continuing services and ever cutting edge styles and fashion collections, the OBE was changed to an even higher honor a DBE in the year two thousand and six.

Today her clothes are sold around the world as well as in three exclusive shops in London as well as one in Leeds and one in Milan in Italy. The best place to look at her is fantastic creations though is still online at a reputable online retailer that will always have the latest pieces available at the best prices.

Learning Spanish Courses – For Work Or Play

Learning a language, especially Spanish can be one of the most rewarding experiences ever. I have put together a few tips on surviving the Spanish language course.First of all, if you have ever decided on learning Spanish or you think it’s time to knuckle down and finally learn Spanish, you are in luck because there has never been a better time to learn it. More and more countries are accepting Spanish on their school curriculum’s as there are more Spanish speakers venturing to other countries seeking out new lives. If you do not want to “miss the boat” as it were, now’s the time to study Spanish.

Below I’ve made some bullet points on learning Spanish effectively.

Why learn Spanish in the first place

First of all, before you begin your classes it would be a good idea to know your exact reasons for wanting to learn the language. Is it for work or play? In other words, do you need it in your job or is your learning Spanish more orientated to towards leisure or culture? So many people are finding better employment these days as a direct result of learning a language such as Spanish. The opportunities that exist are literally endless – translation, catering/restaurants, government and civil servant jobs to name but a few. I’m quite sure your boss will appreciate you that much more too, let alone your personal finances! Yes, having another language is a tool that helps you earn more money and that can’t be bad, can it? Also, your boss will be inclined to promote you as you will be an invaluable asset to his or any company.

If you have motives other than your job or career then I’m sure you’ll find learning Spanish a rewarding hobby. Just think about being able to converse with your new neighbors in Spanish! How welcome you’d make them feel by chatting to them in their native language. Imagine impressing your family and friends by ordering your next meal at a Mexican or Spanish restaurant in fluent Spanish.

Learning because of love

Maybe you’ve set your heart on learning the Spanish language because of love. Maybe you have met the girl or boy of your dreams and the language barrier has reared its ugly head. What a fine and noble opportunity to learn your future mate’s language and converse properly with them. One of the best methods to learn Spanish today is by using one of the very many online Spanish course methods. There are a few good ones on the internet today and they are all highly recommended for learning the language.

So whether it’s to improve your career, to enrich yourself culturally or even love then you could hardly go wrong in starting out on the right foot with an online Spanish course.